How can creativity thrive in an environment of rules and set processes? The creative constraints introduced by design sprints can help product managers find the midpoint between structure and chaos.
Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.
Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.
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