Product Consulting

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Design Sprints: Fostering Creativity Through Constraints

By Daniel Hatton

How can creativity thrive in an environment of rules and set processes? The creative constraints introduced by design sprints can help product managers find the midpoint between structure and chaos.

9 minute readContinue Reading
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Every Product Has a Thesis

By Alex Cox

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

8 minute readContinue Reading
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Why Market Share Is Important: Because Bigger Is Better Than Better

By Eric Nowak

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

8 minute readContinue Reading