Now hiring
SEO Analyst
Now hiring

SEO Analyst

About Toptal

Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote company.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

Toptal is seeking an experienced, results-driven SEO Analyst who will be responsible for analyzing data and obtaining insights for use in daily activities and projects which will be focused on increasing the organic visibility of the Toptal website. This person will be responsible for interpreting market, web, and business metrics to identify high-impact optimization opportunities and working cross-functionally with product, engineering, and content teams to implement them. This role will also have a heavy focus on conducting experimentation, Technical SEO, and helping maintain and build our analytics capabilities.

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.


  • Monitor and report on KPIs, share with the SEO and adjacent teams, and quickly respond to divergences.
  • Help design SEO experiments and test new strategies and opportunities for growth.
  • Analyze SEO test results and execute next steps at a fast pace.
  • Analyze keyword, traffic, user and business trends to gain insight and take action.
  • Lead, manage, and prioritize projects that involve cross-functional stakeholders.
  • Grow the business through technical SEO, data analysis, and various optimizations.
  • Participate in understanding each department’s SEO needs and evangelizing SEO.
  • Interpret data, analyze results using statistical techniques and provide ongoing reports.
  • Develop and implement databases, data collection systems, data analytics, and other strategies that optimize statistical efficiency and quality.
  • Acquire data from primary or secondary data sources and maintain databases/data systems.
  • Identify, analyze, and interpret trends or patterns in complex data sets.
  • Filter and “clean” data by reviewing reports and performance indicators to locate and correct coding problems.
  • Help locate and define new process improvement opportunities.

The successful candidate for this role will be:

  • Passionate and curious in problem-solving: You’re genuinely curious about how and why people search, interested in SEO best practices and trends, and relish in the analytical and technical depths of the industry. You have a knack for identifying problems and finding solutions.
  • Extremely detail-oriented professional: but can also see the forest from the trees, balancing the intricacies of a discipline like SEO with larger company objectives.
  • Quantitative yet Pragmatic: you have a data-driven approach to making decisions.
  • Analytical, tactical & strategic: experience building a strategic and tactical plan based on analyzing large amounts of data, from multiple sources.
  • Responsible and Responsive: Able to work autonomously and take pride in your work, with a sense of urgency, and grit through difficulty to deliver high-quality results. Strong organizational skills to manage multiple concurrent projects.
  • Driven: An ambitious go-getter who takes initiative without being asked and over-delivers on promises.
  • An excellent communicator: ability to clearly communicate and evangelize data insights.
  • Results-driven: Focused on achieving results, setting ambitious goals, and able to prioritize appropriately by understanding the balance of value.
  • Innovative: constantly focused on improving, growing, and coming up with new ways to grow and scale the business through actionable data-driven opportunities and trends.
  • Teamwork & positive attitude: works collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly.

In the first week, expect to:

  • Onboard and integrate into Toptal.
  • Familiarize yourself with current and past SEO strategies and tactics.
  • Dive into the roadmap and the biggest opportunities for improvement.
  • Connect with a series of direct and adjacent team members.

In the first month, expect to:

  • Hit the ground running with analysis and deriving insights from available data for SEO/Business

In the first three months, expect to:

  • Expand your abilities into specific projects and getting more acquainted with opportunities

In the first six months, expect to:

  • Contribute to high-value projects and experimentations

In the first year, expect to:

  • Develop ideas for SEO through data analysis and dive deeper into data projects.


  • BA/BS degree or equivalent experience (preferred in quantitative fields such as economics, mathematics, statistics, or computer science/engineering).
  • Demonstrable track record of success at driving significant results & business growth
  • 3+ years of web analytics experience with enterprise level websites (i.e. hundreds of thousands or millions of pages).
  • Advanced excel/google sheet skills and SQL is required.
  • Superior analytical, problem-structuring, and problem-solving skills; experience synthesizing data into information, and presenting concise analyses.
  • Technical expertise regarding data models, database design development, data mining and segmentation techniques.
  • Experience with text analytics.
  • Experience with Google Analytics, Google Search Console, Tableau, Kibana strongly desired.
  • Experience and knowledge of statistics and statistical packages for analyzing datasets using R and/or Python.
  • Functional knowledge of JavaScript, CSS and HTML or is strongly desired
  • Ability to analyze optimization needs of webpages is a plus.
  • Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (XML, Javascript, or ETL frameworks) is desired.
  • Knowledge of SEO tools and data sets, and an understanding of search engine workings are a plus.
For Toptal Use Only: #LI-DNI

Who You Will Work With

Taso Du Val

Taso Du Val


As Toptal’s Chief Executive Officer, Taso manages Toptal’s core team of hundreds of team members distributed throughout the world, with a focus on innovation. Since Toptal was founded in 2010, Taso has led it to become the largest high-skilled, on-demand talent network in the world. Taso serves on the board of multiple organizations, advising on talent strategy and innovation for Fortune 100s and nonprofits. Taso has guest lectured at Harvard Business School, Wharton, and Oxford on talent management and entrepreneurship.

Filipe Santos

Filipe Santos

Director of SEO

As Director of SEO, Filipe's main focus is to elevate organic and earned media performance through intelligent strategies and a future-forward vision, based on data, insights, and creativity. Filipe is dedicated to driving the SEO team along with cross-functional teams to achieve exciting, scalable performance results, gain competitive advantage, and develop greater visibility on search engine related properties.

View the Whole Team

Working at Toptal

We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.
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Quote author

Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

Jordan Lyons

SEO Manager