Toptal is a network of the world’s top 3% of software engineering, design, finance, and project management talent – available on demand to help companies accelerate, adapt, and scale. With $100+ million in annual revenue and triple-digit growth, Toptal is the largest fully distributed workforce in the world.
We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun [see this video from The Huffington Post]. We see no borders, move at a fast pace, and are never afraid to break the mold.
If you’re not in the job market, you’re exactly the type of person we’re looking for.
You will be responsible for driving qualified traffic to Toptal.com and improving conversion rates through the organic channel. You will work with a high-energy team of engineers, designers, copywriters, data scientists, and growth experts to grow key business metrics and address both top of funnel head terms and highly qualified long tail terms associated with companies looking to hire elite software engineers. You will lead on-page optimizations, new content generation, technical SEO maintenance, and efforts to grow Domain and Page Authority.
This is a remote position that can be done from anywhere.
- Work on organic growth initiatives with a fast-moving, cross-functional team.
- Provide thought leadership, strategic insight, and clear communication (written and verbal) to the team on strategy.
- Conduct ongoing SERP analysis on critical head terms with extreme detail.
- Optimize on-page content and internal link architecture for head terms.
- Lead long tail keyword research and categorization efforts.
- Strategize and oversee new content generation initiatives to satisfy relevant long tail queries.
- Conduct backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.
- Complement social and content teams by providing target terms, anchor text, and landing pages for off-domain content to drive Page Authority to key pages.
- Identify and manage crawl errors, sitemaps, site speed issues, and any other technical issues that can affect ranking.
- Report regularly on SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA.
- Be in constant communication with team members via Zoom.
- Knowledge of SEO best practices, in particular with regard to avoiding algorithmic penalties.
- 2+ years of experience in consumer Internet product management and a strong engineering background.
- Experience implementing content-focused and technical SEO tactics independently or by working with developers.
- Deep understanding of keyword difficulty and relevance, as well as link popularity and its SEO relevance.
- Knowledge of various technologies and web design principles and their effect on SEO.
- Comfort collaborating with both developers and marketers to accomplish SEO objectives, including the ability to create world-class product specifications.
- Extensive experience with software for data, tracking, and analytics, including SEMRush and/or Moz Pro, Google Analytics, Google Webmaster Tools, Google Keyword Planner, Google PageSpeed Insights, advanced Excel, etc.
- Extensive experience with enterprise traffic reporting software like Omniture and link outreach and monitoring tools like InkyBee or similar.
- Be extremely knowledgeable at conversion rate optimization and best practices.
- Have an extremely sharp eye for detail and a strong sense of what types of creative products will be both effective for organic growth and conversion and representative of the Toptal brand.
- Be able to build and scale in a fast-growing company with a focus on execution.
- You must have excellent verbal and written communication skills.
- You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
View the whole team →WHO YOU WILL WORK WITH
- As Toptal's CTO, Alexander is the technical leader of Toptal's 20+ core engineering teams, focusing on technical innovation across Toptal's state-of-the-art platform and associated products, including building a new programming language that powers Toptal's operational infrastructure and other architectural investments that are core to Toptal's ability to innovate. Alexander has an MA in Applied Mathematics and Physics from the Moscow Institute of Physics and Technology and has done further research in Computer-Human Interaction at the Institute of Control Sciences of the Russian Academy of Science.
- As Toptal's co-founder and COO, Breanden drives Toptal's growth by building world-class teams and operational infrastructure spanning 40+ countries to meet the talent needs of Toptal's 10,000+ clients. As a frequent writer, Breanden has published articles on leadership of distributed teams and hypergrowth company culture. Having been on both sides of the hiring equation as an engineer and team lead, Breanden combines his technical expertise and management experience to ensure that clients, talent, and team members at Toptal continually strive for excellence as the company rapidly scales. Breanden has a BSE in Chemical Engineering from Princeton University.