SEO Specialist at Toptal

We created Toptal to solve an extremely difficult, real-world problem: the talent shortage.
Learn more about us and how to join our core team today.

Job Description

About Toptal

Toptal is one of the most innovative and rapidly expanding tech start-ups from Silicon Valley. With backing from investors such as Andreessen Horowitz and Adam D’Angelo, our platform is the fastest growing labor marketplace in the history of the Internet—connecting thousands of elite engineers all over the world. In the last five years, Toptal has become the #1 choice for tech companies requiring top-tier engineering talent and for the top 3% of freelancers looking for their next challenge.

While we’re primarily focused on bringing quality and value to our clients, we’re also committed to creating a world-class environment for our employees. We are a completely distributed company with thousands of core and network team members located all over the world, and we take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We take an all-hands-on-deck approach to our work, taking pride in being collaborative, creative, and flexible.

If you aren’t looking for a job because you’re already killing it, we want you.

Position Description

You will be responsible for driving qualified traffic to and improving conversion rates through the organic channel. You will work with a high-energy team of engineers, designers, copywriters, data scientists, and growth experts to grow key business metrics and address both top of funnel head terms and highly qualified long tail terms associated with companies looking to hire elite software engineers. You will lead on-page optimizations, new content generation, technical SEO maintenance, and efforts to grow Domain and Page Authority.

This is a remote position that can be done from anywhere.


  • Work on organic growth initiatives with a fast-moving, cross-functional team.
  • Provide thought leadership, strategic insight, and clear communication (written and verbal) to the team on strategy.
  • Conduct ongoing SERP analysis on critical head terms with extreme detail.
  • Optimize on-page content and internal link architecture for head terms.
  • Lead long tail keyword research and categorization efforts.
  • Strategize and oversee new content generation initiatives to satisfy relevant long tail queries.
  • Conduct backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.
  • Complement social and content teams by providing target terms, anchor text, and landing pages for off-domain content to drive Page Authority to key pages.
  • Identify and manage crawl errors, sitemaps, site speed issues, and any other technical issues that can affect ranking.
  • Report regularly on SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA.
  • Be in constant communication with team members via Skype.


  • Knowledge of SEO best practices, in particular with regard to avoiding algorithmic penalties.
  • 2+ years of experience in consumer Internet product management and a strong engineering background.
  • Experience implementing content-focused and technical SEO tactics independently or by working with developers.
  • Deep understanding of keyword difficulty and relevance, as well as link popularity and its SEO relevance.
  • Knowledge of various technologies and web design principles and their effect on SEO.
  • Comfort collaborating with both developers and marketers to accomplish SEO objectives, including the ability to create world-class product specifications.
  • Extensive experience with software for data, tracking, and analytics, including SEMRush and/or Moz Pro, Google Analytics, Google Webmaster Tools, Google Keyword Planner, Google PageSpeed Insights, advanced Excel, etc.
  • Extensive experience with enterprise traffic reporting software like Omniture and link outreach and monitoring tools like InkyBee or similar.
  • Be extremely knowledgeable at conversion rate optimization and best practices.
  • Have an extremely sharp eye for detail and a strong sense of what types of creative products will be both effective for organic growth and conversion and representative of the Toptal brand.
  • Be able to build and scale in a fast-growing company with a focus on execution.
  • You must have excellent verbal and written communication skills.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
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Desired Start


View the whole team →WHO YOU WILL WORK WITH

  • Breanden has been an engineer, founder, CTO, and consultant in industries ranging from aerospace to financial services to high tech. He has a BSE in Chemical Engineering from Princeton University, where he was previously asked to speak at TEDxPrincetonU, giving a talk on time optimization and resource management. As a Toptal co-founder, Breanden frequently writes about scaling a hyper-growth and distributed company, and he has been featured on the blog of Tim Ferriss, The Huffington Post, and many others. Having been on both sides of the hiring equation as an engineer and team lead, Breanden combines his technical expertise and management experience to ensure that clients, developers, and team members at Toptal continually strive for excellence as the company rapidly scales.
  • Alexander started as a senior developer at NetCracker Technology Corp. before moving to a technical manager position, leading teams of up to 10 developers. He then switched his focus to start-ups, and, as the technical co-founder, implemented several projects from scratch. For a year he was employed as CTO at, where he was involved in both business processes and development, while building the development team and the product from the ground up. At Toptal, Alexander combines his experience in both corporate and start-up environments to lead internal technological development. Alexander has a MS in Applied Mathematics and Physics from the Moscow Institute of Physics and Technology and does further research in Computer-Human Interaction while completing a PhD at the Institute of Control Sciences of RAS.
  • Alejandro is an engineer and entrepreneur. Previously, he founded and built Postcron, which was recently acquired. With a degree in Electronics Engineering from the Universidad Católica de Córdoba, Alejandro is an unmatched growth hacker who applies quantitative analysis and a ruthless drive to increasingly accelerate company growth. At Toptal, he strives to maintain quality while always increasing quantity.
View whole team →

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Our team reviews every candidate, and you will be contacted to interview if we feel you are a great fit.
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