Bringing an entrepreneurial mindset to business builders everywhere

The groundbreaking Masters of Scale podcast becomes a “daily practice” learning application.

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Toptal’s methodology gave me confidence that we had the best chance of getting an A-team brought together quickly.

Deron Triff

Co-founder, WaitWhat

The Client

WaitWhat, creators of Master of Scale is a media invention company recognized for high-quality, genre-defining content and technology products designed at the intersection of daily habit and human potential.

The Challenge

Eager to curate and adapt the most incisive wisdom from its vast library into 10-minute daily practices for business leaders, WaitWhat required an inventive team to meet their exceptionally high standards of quality and impact.

The Result

In fewer than seven months, the Toptal team in partnership with WaitWhat, delivered a fast and powerful minimum viable product (MVP) that brings an entrepreneurial experience to WaitWhat users across the world.

Agility Wins

The host of Masters of Scale, co-founder of LinkedIn

With the teams fully integrated, the Toptal team spent two weeks in deep discovery with the WaitWhat stakeholders. Wins came early and often in the process, most notably the leveraging of React to optimize the app on iOS. “We were doing a React Native app and focusing on iOS. But one of the developers knew React Native exceptionally well,” says Justin Whittaker, the Toptal team’s project manager. Whittaker says that commitment to experimentation and adherence to an agile process ultimately allowed everyone to do their best work and deliver the most impactful product possible.

The host of Masters of Scale, co-founder of LinkedIn

Freedom to Create

Dave Mayer, a delivery manager at Toptal, assembled a team of two back-end developers, two front-end developers, an agile project manager with mobile app experience, and a design lead to support WaitWhat’s initiative.

That was a big deal for us, to have that freedom to create, to iterate.

Justin Whittaker

Project Manager, Toptal

Key Results

In less than seven months, the Toptal team in partnership with WaitWhat, delivered a fast and powerful minimum viable product (MVP).

Accessibly designed app for people with cognitive, vision, and hearing impairments.

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