Toptal saves 2,000 hours annually for digital ad firm with AI-powered product delivery.
A digital advertising agency turned to Toptal to explore AI and low-code tools after struggling to scale internal innovation due to limited technical bandwidth and a lack of in-house AI expertise.
Client
An Australia-based digital services firm focused on marketing operations and AI-driven automation.
Industry
Communication, Media and EntertainmentDelivered Services
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Schedule a CallChallenge
The company needed to accelerate product development and automate key workflows but lacked the internal knowledge and resources to implement AI solutions or rapidly prototype new ideas.
Solution
AI-driven Prototyping
Toptal built a carbon calculator web app in just five days using Lovable.dev, helping the client rapidly prototype a campaign-specific tool that would have otherwise taken months to develop.
Custom Automation Framework
To streamline client intake, Toptal implemented tools like Jotform, Claude, and Chatbase to design chatbots that automated task routing, reduced manual labor, and reflected the brand’s tone of voice.
Outcome
Massive Time Savings
By automating tasks previously handled by two employees, Toptal’s solutions freed up around 2,000 labor hours per year and allowed the team to refocus on high-impact strategic work.
Faster Innovation Cycles
With a new AI-powered framework in place, the firm shifted from months-long project timelines to launching polished, client-facing tools in under a week, fundamentally transforming how they deliver new products.
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