Toptal reduces report generation time from 20+ days to daily for animal health leader.
Toptal helped an animal health company streamline email marketing reporting, transforming a manual process into an automated system that improved decision-making and ROI assessment.
Client
A U.S.-based global animal health company providing medicines, vaccines and diagnostics for pets and livestock worldwide.
Employees
Revenue
Industry
Healthcare and Life SciencesDelivered Services
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Schedule a CallChallenge
The company struggled with delayed reporting on email marketing campaigns, which hindered timely ROI assessment and decision-making.
Solution
Automated Reporting System
Toptal developed an automated reporting system using Databricks, Python, and SQL, enabling daily retrieval of campaign results from multiple data sources.
Standardized Reporting Process
Toptal implemented business rules to standardize data cleaning and formatting across campaigns, ensuring consistency and accuracy in reporting.
Outcome
Reduced Report Generation Time
The automated system reduced the reporting time from over 20 days to a daily cycle, providing timely insights for faster decision-making.
Improved Budget Allocation
The solution enabled more accurate insights, allowing the company to strategically allocate marketing budgets based on up-to-date performance metrics.
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