Toptal partners with automotive design leader to develop online 3D customization tool.
A leader in automotive customization sought Toptal’s expertise to enhance its web configurator. The goal was to provide extensive customization options for vans, improving UX and boosting sales.
Client
A commercial vehicle upfit company designing van shelving and storage systems for fleets and trade professionals.
Employees
Revenue
Industry
AutomotiveDelivered Services
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The company’s existing web configurator offered limited functionality and constrained customization options, making it difficult for customers to visualize and configure vans tailored to their needs. The outdated tool reduced engagement and restricted the company’s ability to convert interest into sales.
Solution
Interactive 3D Experience
Toptal rebuilt the configurator using modern web technologies, including React, TypeScript, and Babylon.js. The new architecture enabled real-time, interactive 3D customization while integrating seamlessly with internal development workflows.
Comprehensive Strategy Implementation
Toptal comprehensive configurator strategy expanded available vehicle options, allowing customers to select base vans and dynamically add compatible units and accessories.
Outcome
Expanded Configuration Capabilities
The redesigned configurator significantly expanded functionality, giving users far greater control over van layouts and customizations. What had once been a limiting tool became a powerful, customer-facing product experience.
Engagement and Sales Growth
The enhanced configurator attracted customers seeking tailored, professional-grade solutions. Increased engagement translated directly into improved sales performance, strengthening the company’s competitive position in the van customization market.
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