Toptal drives 282 qualified leads for B2G SaaS company with full-funnel campaigns.
A SaaS company servicing government and defense sectors turned to Toptal to build a scalable lead generation engine and fill a critical growth marketing gap.
Client
A digital-first platform enhancing government contracting through AI-driven tools.
Employees
Industry
TechnologyDelivered Services
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Without in-house demand generation expertise, the company lacked a paid media strategy and struggled to generate high-quality leads or demo bookings.
Solution
Paid Campaign Launches
Toptal designed and executed full-funnel LinkedIn and Google Ads strategies using lead gen forms, competitor keyword targeting, and A/B tested creative to engage decision-makers across government contracting and defense.
Established Growth Infrastructure
Toptal integrated HubSpot and Google Analytics 4 to create custom nurture sequences, set up Looker Studio dashboards, and align landing page messaging with campaign goals.
Outcome
Improved Lead Volume
The paid strategy generated 282 verified leads with work emails and job titles, achieving a 10.6% demo conversion rate.
Scalable Growth Enabled
With lead tracking, segmentation, and reporting in place, the company built a predictable acquisition engine that improved visibility into ROI and sustained momentum for future sales efforts.
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