Toptal helps advisory coaching franchise reverse web traffic decline with new content and SEO strategies.
An advisory coaching franchise partnered with Toptal to strengthen its SEO and content strategy after declining web traffic contributed to fewer leads and lower client acquisition.
Client
A US-based cloud security SaaS provider standardizing AWS infrastructure and compliance.
Employees
Revenue
Industry
Educational ServicesDelivered Services
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Schedule a CallChallenge
The company had accumulated a large volume of lightweight website and blog content without a cohesive SEO strategy, contributing to declining traffic, fewer leads, and lower client acquisition.
Solution
Comprehensive SEO and Content Audit
Toptal used Google Search Console, Google Analytics, and Semrush to diagnose the traffic decline and conducted a content audit to determine which existing pages should be improved or removed.
Strategic Content Restructuring
Toptal developed a hub-and-spoke content strategy, improved site structure and internal linking, and introduced techniques to assess and strengthen the company’s visibility across key AI search engines.
Outcome
Traffic Decline Reversed
In less than three months, website traffic first stabilized, then began to increase, reversing the downward trend that had prompted the engagement.
Stronger SEO Foundation
The new content strategy and site structure gave the company a more cohesive framework for organizing existing content and guiding future SEO efforts.
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