SEO Copywriting Services

SEO Copywriting Services – Drive Organic Traffic With High‑performing Content

Build a high-performing content engine with Toptal’s SEO Copywriting Services. Our SEO copywriters combine structured planning and execution to improve visibility while strengthening engagement and conversion performance.

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Clients Served

35,000+

Total Vetted Professionals

30,000+

Toptal Total Projects Delivered

85,000+

Years in Business

15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal SEO Copywriting Services

Build content that performs at every stage of the search journey. Toptal’s SEO copywriting specialists combine research, planning, and execution to create content that ranks well and drives meaningful business outcomes.

Keyword Research and Intent Strategy

Identify high-value keywords and map them to user intent, uncovering content opportunities that improve rankings and attract more qualified organic traffic.

SEO Content Planning

Define structured content roadmaps tied to business goals, helping teams prioritize what to publish, when to publish, and how to measure SEO impact.

Search Intent Alignment

Shape content around how users actually search, making sure each page matches intent and keeps visitors engaged from first click to conversion.

SEO Content Briefs

Create detailed briefs that define keyword targets and messaging so writers can produce consistent, high-performing SEO content at scale.

On-page SEO Copy

Optimize core site pages with targeted keyword integration and improved structure, strengthening visibility while making content clearer and easier to navigate.

SEO Landing Pages

Write landing pages built around search intent and conversion goals, helping turn organic visitors into leads, signups, or customers.

Blog Content Creation

Produce search-driven articles designed to capture demand, answer key questions, and build topical authority over time.

Content Refresh and Optimization

Update existing pages with improved structure and keyword alignment to recover rankings and extend the value of your content library.

Meta Title and Description Writing

Craft metadata that reflects search intent and encourages clicks, helping improve visibility in results and increase traffic from existing rankings.

E-commerce SEO Content

Optimize product and category pages with search-focused copy that improves discoverability while supporting stronger conversion performance.

B2B SEO Content Development

Create targeted content aligned to complex buyer journeys to attract qualified leads and support pipeline growth.

Technical Content Structuring

Organize content to support indexing, crawlability, and internal linking, making it easier for search engines to understand and rank your site.

Looking for guidance about the perfect SEO copywriting service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver SEO Copywriting Services

Our SEO copywriting experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

We will create your unique project timeline, process, and first drafts, whether your goal is to improve search rankings, increase organic traffic, or drive higher-quality conversions.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a senior growth strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.

Previously At

CUSTOMIZED SOLUTIONS

SEO Copywriting Solutions That Deliver Value

Toptal delivers leading SEO copywriting services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent & Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Digital Marketing Practice Lead

Delivery Manager

SEO Content Strategist

SEO Strategist

SEO Copywriter

SEO Specialist

Content Marketing Manager

SEO Growth Strategist

Jeff Gangemi

Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Jennifer Lee

Verified Expert in Design

16+ Years

of Experience

SEO Content Strategist

Jennifer is an email content strategist with more than 16 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.

Previously at

Denes Gaspar

Verified Expert in Marketing

6+ Years

of Experience

SEO Strategist

Denes is a seasoned SEO and AEO expert who has successfully managed and implemented hundreds of online marketing projects across diverse sectors, including eCommerce, B2C, and B2B. With a proven track record of working with both small startups and large multinational companies, he possesses extensive knowledge of international business. Denes excels at collaborating with cross-functional teams, is passionate about educating others, and delivering measurable results.

Previously at

Lynda Reinarz

Verified Expert in Marketing

20+ Years

of Experience

SEO Copywriter

Lynda is an enthusiastic, skilled marketer with more than 20 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing.

Previously at

Felipe Garces

Verified Expert in Marketing

21+ Years

of Experience

SEO Specialist

Felipe is a senior marketing and growth strategist with 20+ years of experience leading GTM, performance marketing, and digital transformation for SaaS, eCommerce, and service brands. He has managed client portfolios, built onboarding and activation flows, and coordinated cross-functional teams to ensure measurable value. Felipe is known for designing clear, data-driven strategies that strengthen acquisition, engagement, and long-term customer experience.

Previously at

Tala Hammouri

Verified Expert in Marketing

14+ Years

of Experience

Content Marketing Manager

Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With 14+ years of experience, three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries, like edtech, government, NGOs, healthcare, and F&B. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the UAE.

Previously at

Ravi Shankar Mishra

Verified Expert in Marketing

21+ Years

of Experience

SEO Growth Strategist

Ravi is a product and digital marketing leader with 21 years of experience across Europe, India, and the US. With over seven years of entrepreneurial experience, including founding his angel-funded healthtech venture, he's led product and marketing functions at Zalando and Amazon. Ravi is an SEO expert who has scaled organic traffic to millions of global users for various projects and startups.

Previously at

On-demand Talent & Teams

30,000+ vetted professionals, ready to deploy individually or in teams

SEO Copywriter

Content Marketing Manager

Growth Strategist

Content Marketing Manager

SEO Data Analyst

SEO Copywriter

Content Strategist

Creative Marketing Strategist

Verified Expert in Marketing

25+ Years

of Experience

SEO Copywriter

Sang is a marketing expert with a proven track record across multiple fields, including technical writing, copywriting, and fiction, enabled by his ability to adapt to different writing styles and tones. He's a self-motivated, results-driven, and detail-oriented professional who strives to provide consistent work and meet all deadlines and project requirements. As a copywriter for IBM Korea's consulting team, he developed collateral for Samsung's initial foray into the B2B market.

Previously at

Verified Expert in Marketing

11+ Years

of Experience

Content Marketing Manager

Felipe is an SEO strategist with 11+ years of experience helping businesses grow through technical audits, content strategy, on-page optimization, and search intent mapping. He specializes in building scalable SEO systems—from local to enterprise, combining data, UX, and automation to drive sustainable rankings. Felipe's work bridges algorithms and human behavior to create search experiences that convert.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Growth Strategist

Daniel is an experienced marketing manager in the tourism, technology, entertainment, and cultural industries. He has led successful marketing strategies for HBO Max, Electrolux, Skyscanner, and Platzi—driving substantial growth. Proficient in content marketing, SEO, lifecycle marketing, and advertising, Daniel is committed to forging meaningful customer connections through marketing and team leadership.

Previously at

Verified Expert in Marketing

18+ Years

of Experience

Content Marketing Manager

Veronica is an award-winning content marketing expert with more than 18 years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

SEO Data Analyst

Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand's digital presence.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

SEO Copywriter

Orly is a brand and sponsorship strategist with more than 21 years of experience integrating sponsorships into holistic marketing strategies to drive brand growth. At Oakley, she led the development of a go-to-market plan that integrated sponsorships with PR, media, and entertainment marketing, securing over 90% sell-through in the calendar year. Her expertise spans the CPG, sports, and eyewear industries, where she has effectively aligned sponsorship initiatives with broader brand objectives to enhance visibility and ROI. Orly’s strategic approach fosters impactful partnerships that elevate audience engagement and drive business success.

Previously at

Verified Expert in Design

14+ Years

of Experience

SEO Copywriter

Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well-versed in creating and transferring content for new mobile apps, websites, and products. With more than a decade of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Content Strategist

Robert is a global digital marketing and eCommerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay eCommerce business at 14 years old, he has focused on digital and brand marketing for 20+ years. Robert has lived and worked in Asia for ten years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Creative Marketing Strategist

Viktoriia is a creative marketing and project manager with more than 6 years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.

Previously at

Looking for guidance about the perfect SEO copywriting service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect SEO copywriting service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Toptal delivers a strategic SEO plan to help Edible recover from a 40% drop in organic site traffic.

Challenge: Edible experienced a 40% drop in organic site traffic after migrating its front-end to React, and needed an innovative SEO solution to recover and boost site performance.

Solution: Toptal quickly diagnosed the significant drop in organic traffic by conducting an in-depth SEO audit that assessed keyword strategy, technical elements, and other impacts of the React migration.

Outcome: Toptal’s strategic guidance positioned Edible to effectively address any upcoming SEO issues, including retiring zombie pages, improving page render times, removing duplicate content, enhancing website speed and mobile usability, and optimizing title tags and meta descriptions.

Toptal was the perfect partner, quickly assembling an SEO team that delivered a prioritized roadmap with precision. This has been key to resolving our traffic challenges and paving the way for digital success.

Erica Randerson

Vice President, E-commerce

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

See the Most Reliable Companies in America

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

See the Most Reliable Companies in America

OUR THOUGHT LEADERSHIP

Explore Insights From the SEO Copywriting Field

Read the latest articles and resources to keep you current on emerging trends in SEO copywriting, keyword strategy, content optimization, and more.

The Executive’s Guide to Using an SEO Audit for Strategic Growth

An SEO audit based on executive input can set your company up for sustainable growth and offer resilience in a volatile search landscape.

Jeff Gangemi

Growth & Digital Marketing Practice Lead

15 Years of Experience

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Previously at