CPG company

Empowering parents to influence their baby’s development

Toptal partnered with a CPG company’s innovation team to create an app that monitors an infant’s progress and prompts parents to act early if needed

Client

A Fortune 100 global food, beverage, and pet care company with diversified products sold worldwide.

Industry

Consumer Packaged Goods

Delivered Services

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Challenge

The client’s internal innovation team envisioned an app that tracked a baby’s development against accepted stages for that age. However, the organization lacked the necessary in-house resources to develop the concept given the front-end complexity.

Solution

Toptal’s developers built out an end-to-end proof of concept for an app with games that would be fun for kids, but would also provide a cognitive assessment of a child’s developmental stage. Toptal then worked with the client’s innovation team to put the app into production.

Outcome

In a crowded market, this app will help differentiate the client by identifying issues that can be alleviated through access to the right kind of formula. It will also be particularly useful in developing countries where proper nutrition is often scarce.

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