Global Fortune 50 CPG company partners with Toptal for pivot to Al-assisted, in-house marketing engagement management, saving millions.
The company wanted to minimize reliance on vendors for creating and managing its media mix strategy but needed custom Al platforms for tracking and optimization.
Client
A leading global food and beverage company with a portfolio of iconic brands spanning snacks, drinks, and nutrition products.
Employees
Industry
Consumer Packaged GoodsDelivered Services
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Schedule a CallChallenge
A leading food and beverage brand was working with multiple costly third-party marketing vendors. The client sought expert advice to create in-house software solutions for multiple high-cost functions, including media mix strategization and engagement tracking.
Solution
In-house marketing intelligence platform powered by AI
Toptal’s team developed a proprietary, in-house marketing intelligence software platform powered by machine learning. The team also introduced a standardized tech stack and change management system, streamlining processes by merging teams previously siloed by geography and tool sets.
Expertise, on-demand
After 18 months of searching unsuccessfully for the ideal team, the client turned to Toptal. Within two weeks, Toptal assembled a complete team, including data scientists, data engineers, and media experts, as well as a machine learning engineer with more than a decade of Al experience.
Outcome
Multimillion-dollar savings
Using Al tools developed by Toptal’s team, the client has saved millions in third-party spending. It can now determine ideal channel mix, select prospects, and access detailed conversion and engagement data across up to eight markets.
An edge for innovation
Toptal’s team negotiated new partnerships with other media companies the client worked with, giving the client access to additional data above and beyond what the competition sees. Armed with new data and redirected savings, the client has expanded its marketing software product development initiatives.
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