Toptal enhances B2B microsite management for Fortune 500 CPG Leader.
Toptal helped a CPG leader develop a robust internal microsite management portal, overcoming previous setbacks and accelerating digital strategy execution for B2B partners.
Client
A Fortune 500 global consumer goods company specializing in household and personal care products, as well as pet foods.
Employees
Revenue
Industry
Consumer Products and ServicesDelivered Services
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Schedule a CallChallenge
The company encountered difficulties in previous attempts to develop a microsite management portal due to complex internal processes and the need to integrate with legacy systems.
Solution
Senior Expert Team
Toptal deployed a team of three senior engineers specializing in Next.js and Node.js, who developed the microsite management portal from scratch using best practices and modern technologies.
AI-powered Safeguards
Toptal integrated AI technology with GCP SafeSearch to analyze user uploads, preventing malicious activities and ensuring the security of microsite operations.
Outcome
Rapid Microsite Scalability
The new portal enabled the company to scale microsites for B2B partners in seconds, significantly reducing the previous timelines of months or days.
Improved Security and Engagement
The enhanced portal boosted security measures and user interaction, resulting in the successful launch of three new B2B microsites and contributing to increased sales.
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