Toptal revamps pet care subscription platform for improved usability.

A leading pet care company transformed its platform with Toptal’s help, improving usability and subscription service reliability.

Client

A Fortune 500 global consumer goods company specializing in household and personal care products, as well as pet foods.

Employees

34,000+

Industry

Delivered Services

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Challenge

The platform had low penetration rates due to poor usability, making it unreliable for veterinarians during clinic appointments.

Toptal built simple recommendation options for veterinarians, enabling quick and reliable recommendations during clinic appointments.

Toptal integrated proven e-commerce patterns into the platform, simplifying the purchasing process for veterinarians and pet owners.

The new model allowed veterinarians to recommend and track patients’ health effectively, improving patient outcomes.

The solutions were launched in two countries, improving user satisfaction and quickly meeting project goals.

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