Toptal scales A/B testing efficiency for digital experience software company.
A technology company scaled its A/B testing operations, leveraging Toptal’s improvements for efficiency and cost reduction.
Client
A U.S.-based digital experience platform enabling experimentation, personalization, and optimization across web and digital products.
Employees
Industry
TechnologyDelivered Services
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The company’s A/B testing operations lacked clear processes, resulting in a service-level agreement (SLA) achievement rate below 50% and prolonged QA rounds.
Solution
Process Standardization
Toptal implemented structured workflows for ideation, design, development, QA, and delivery stages. A new technical requirements document template was introduced, ensuring clear guidelines for all current and future work.
Productivity Enhancement
Toptal optimized workflows, aligning team members with new processes to boost productivity and reduce operational costs.
Outcome
50% to 95% Enhanced Reliability
Standardized processes increased the SLA achievement rate from under 50% to over 95%, enhancing reliability.
40% Cost Reduction
Optimized workflows led to a remarkable 40% cost reduction, enabling the team to deliver more than 400 A/B tests annually.
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