Toptal rebuilds legacy Magento platform for customized products e-commerce business.

An e-commerce company facing performance bottlenecks and limited flexibility in Magento turned to Toptal to explore a modern, scalable architecture that could support long-term growth and better customer experiences.

Client

A Netherlands-based e-commerce company offering customizable promotional and printed products to clients.

Revenue

$1M

Industry

E-commerce

Delivered Services

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Challenge

The legacy Magento platform caused slow load times, security vulnerabilities, and high maintenance costs, limiting the company’s ability to innovate and roll out new features efficiently.

Solution

Proof-of-concept Migration

Toptal built a proof of concept using Vue.js, Nuxt.js, and TypeScript to test replacing the legacy Magento stack with Vue Storefront, ensuring it could support SEO-friendly architecture, custom workflows, and modern performance needs.

Modern Architecture Implementation

Following the successful POC, Toptal transitioned the company to a headless, API-driven architecture with Algolia search and Tailwind styling, improving flexibility for developing and maintaining features like reordering and account management.

Outcome

Platform Migration Success

The majority of the Magento site was successfully migrated to a modern Vue Storefront architecture, resolving speed and scalability issues while reducing long-term development costs.

Business Workflow Optimization

Toptal’s collaboration uncovered and streamlined complex, business-critical workflows—such as customized product reordering—making them more intuitive for users and easier for staff to manage across the new frontend.

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