Toptal consulting unlocks 250% revenue growth with breakthrough go-to-market strategy for UK-based edtech company.
The client sought a refreshed GTM strategy with a tailored offering to power global expansion into American markets.
Client
A UK-based edtech company that has successfully launched its daycare administration platform across multiple markets.
Industry
Educational ServicesDelivered Services
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Although a UK-based edtech company had successfully launched its day care administration platform in several markets, the brand struggled to find footing in both North and South America. The brand sought help refining their global GTM strategy.
Solution
Uncovering market preferences
Toptal brought in a GTM specialist who had successfully supported more than 100 companies. He conducted research on the target markets to uncover differing customer support preferences. While digital marketing was effective in North American markets, Latin American customers expected personal sales and support processes.
New market, new model
Through customer interviews and competitor analysis, the specialist identified pricing structure issues and created an optimized model. This included a premium value proposition centered around white-glove service, enabling the client to tap into a new customer segment at a higher price point.
Outcome
250% revenue growth
Toptal’s strategy consulting services enabled the company to expand throughout the Americas, unlocking 250% revenue growth within a year. The company now operates in over 1,000 global facilities, with Latin America now representing the client’s largest revenue market. North America has surpassed its UK operations in both revenue and customer volume.
Global opportunity unlocked
Informed by a fresh, tailored value proposition for these target markets, Toptal’s expert consultant built an effective GTM strategy. The client was able to pursue different marketing tactics, revamp sales team training, and create new service offerings for the Americas.
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