Toptal helps film studio drive $400M+ box office release with viral marketing strategy.
Ahead of a major film release, a film studio partnered with Toptal to develop a multichannel media strategy that could build audience engagement and drive theatrical box office performance.
Client
A US-based film studio driving a $400M+ box office release with a viral multichannel campaign.
Industry
Communication, Media and EntertainmentDelivered Services
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Schedule a CallChallenge
The studio was working to expand its US distribution and marketing capabilities with a small internal team of fewer than five people. Unexpected licensing and financing requirements complicated its plans, creating a need for outside marketing expertise.
Solution
Building Brand Momentum
Toptal developed a 15-page multichannel media strategy centered on viral social content, including an interactive microsite, character-driven videos, and hypertargeted campaigns designed to turn audience interest into active engagement.
Amplifying Audience Engagement
As interest grew, Toptal recommended capturing live audience reactions at local theaters and incorporating the footage into social campaigns to extend the film’s momentum and generate further engagement.
Outcome
Doubling Franchise Earnings
The launch strategy helped generate more than $400 million at the box office, contributing to a record-breaking theatrical release and demonstrating the impact of the studio’s viral marketing strategy.
Sustaining Release Momentum
Continued social engagement extended the film’s momentum after launch as limited-edition merchandise sold out and audience interest continued to grow.
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