Toptal helps fintech company increase AI visibility by more than 3,000%.
With millions of annual search impressions generating limited traffic and much of its site unavailable for AI citation, a fintech company worked with Toptal to strengthen its visibility across AI search engines and reach buyers earlier in their research.
Client
A Canada-based financial software company providing AI-driven auditing and risk analytics to finance teams.
Employees
Revenue
Industry
Financial ServicesDelivered Services
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Despite generating 9.45 million Google impressions annually, the company had a 0.9% click-through rate, and 84% of its pages were not indexed. Inconsistent external messaging also made it difficult for AI engines to associate the brand with topics important to prospective buyers.
Solution
Diagnosed Visibility Gaps
Toptal established an AI visibility baseline and conducted a nine-step Google Search Console audit, alongside research into buyer queries, press coverage, analyst reports, and external brand claims.
Built GEO Framework
Using the findings, a 100-point GEO-readiness framework guided indexing, sitemap, schema, content, and entity-consistency improvements, with recurring measurement built in to track progress.
Outcome
AI Visibility Surged
AI visibility increased more than 3,000% across the defined buyer prompt set, helping the company appear in unbranded questions earlier in the buyer journey across ChatGPT, Gemini, and Claude.
Sustained Optimization Established
The company gained a repeatable measurement process and supporting audit resources its teams could use to track AI visibility and continue improving performance after the engagement.
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