Toptal helps global food and beverage company launch AI analytics roadmap.
The company’s existing analytics platform presented extensive sales data but offered few actionable insights, resulting in limited adoption. Users also lacked a consistent way to identify and address issues affecting digital commerce performance.
Client
A global food and beverage company producing snacks and drinks sold across international markets.
Employees
Revenue
Industry
Consumer Packaged GoodsDelivered Services
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Schedule a CallChallenge
The company’s existing analytics platform presented extensive sales data but offered few actionable insights, resulting in limited adoption by business teams. Inconsistent dashboards and a lack of proactive issue detection also made it difficult for users to identify and address problems affecting digital commerce performance.
Solution
Unified Product Vision
Toptal worked with executives and analysts to identify gaps in the existing platform, align stakeholders around a common vision, and develop detailed UX mock-ups through multiple iterations.
Actionable AI Insights
The team developed custom AI/ML models to detect business anomalies, connect them with real-world events, and calculate their financial impact so users could prioritize issues and take corrective action.
Outcome
MVP Proved Value
The completed MVP identified why specific products could not be sold online and provided actionable insights that the talent reported generated significant financial impact for the business.
2-year Roadmap Approved
The MVP secured approval from the VP of product for a broader two-year development roadmap, establishing the new platform as the foundation for continued analytics development.
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