Toptal helps global food and beverage company unlock marketing insights with agentic AI.
A global food and beverage company partnered with Toptal to develop an agentic AI platform that enables marketing teams to access Amazon Marketing Cloud insights through natural-language queries.
Client
A global food and beverage company producing snacks and drinks sold across international markets.
Employees
Revenue
Industry
Consumer Packaged GoodsDelivered Services
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Schedule a CallChallenge
The company’s marketing teams struggled to derive insights from complex retail media datasets without specialized technical expertise. Reliance on SQL queries limited access to valuable information and slowed marketing decisions.
Solution
Agentic AI Query Architecture
Toptal deployed five engineers to develop a modular AI system that translates natural-language questions into SQL queries against Amazon Marketing Cloud and generates accurate, human-readable summaries of the results.
Integrated AI Ecosystem
Toptal integrated Galileo monitoring and the company’s generative AI platform, connecting the agent to existing workflows and supporting future expansion.
Outcome
Production-ready Marketing Insights
The phase 1 query agent was launched on an accelerated development timeline, enabling marketing teams to retrieve retail media insights through conversational queries without writing SQL.
Foundation for Automated Marketing
The initial deployment established a foundation for expanding the platform beyond Amazon Marketing Cloud, with development progressing toward an agentic decision engine capable of executing promotional marketing workflows.
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