Toptal helps food and beverage leader achieve 30% annual digital commerce growth.
A Fortune 500 food and beverage company partnered with Toptal to transform marketing automation concepts into fully specified features and accelerate retail media innovation.
Client
A Fortune 500 food and beverage company scaling its marketing automation and digital commerce.
Employees
Revenue
Industry
Food & BeveragesDelivered Services
Get a free consultation now
Schedule a CallChallenge
The company lacked the tactical product management expertise needed to turn marketing automation ideas into production-ready features. An experienced product owner was needed to translate complex product visions into actionable implementation plans.
Solution
Product Vision Translation
Toptal provided an experienced product owner who used Jira and Confluence to translate concepts into detailed specifications, helping engineering and UX teams execute more efficiently.
Marketing Automation Optimization
Drawing on adtech, martech, and enterprise CPG expertise, the specialist developed solutions for taxonomy management, ML implementation workflows, and scenario modeling to improve marketing effectiveness.
Outcome
Commerce Growth Support
Toptal helped strengthen the company’s marketing automation capabilities, supporting digital commerce initiatives that contributed to approximately 30% annual sales growth while improving execution across retail programs.
Scalable Product Foundations
The engagement established repeatable product management processes and marketing automation workflows that accelerated implementation, supported future innovation, and improved collaboration across product and UX teams.
Get a free consultation now
Schedule a Call