Toptal helps Fortune 500 food company boost digital marketing ROI with real-time analytics.
A global food and beverage company struggled to calculate customer lifetime value (CLV) and optimize digital marketing spending due to the absence of a dedicated analytics team.
Client
A leading global food and beverage company with a portfolio of iconic brands spanning snacks, drinks, and nutrition products.
Employees
Revenue
Industry
Consumer Packaged GoodsDelivered Services
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Schedule a CallChallenge
Without a robust analytics team, the company struggled to calculate CLV and assess its digital marketing budget, hindering informed decision-making and affecting competitiveness.
Solution
Establishing an Analytics Team
Toptal assembled a team with expertise in digital marketing analytics and data frameworks, laying the groundwork for CLV calculation and improving marketing strategies.
Advanced Forecasting Methods
Toptal implemented linear regression forecasting, followed by machine learning models to improve prediction accuracy and enhance insights into customer behavior.
Outcome
Accurate CLV Calculations
Toptal enabled the company to calculate CLV for the first time, providing data-driven insights that helped optimize marketing spend in real time.
Improved Marketing Decisions
Real-time analysis allowed the company to adjust digital marketing strategies dynamically, improving budget allocation and boosting campaign performance.
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