Toptal helps gold brokerage launch e-commerce store and drive online sales.
A gold brokerage partnered with Toptal to launch an e-commerce store despite complex tax requirements that existing solutions could not efficiently support.
Client
A US-based gold brokerage launching an e-commerce store with a custom tax solution.
Revenue
Industry
Consumer ProductsDelivered Services
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Complex tax rules across US states and product categories created a major obstacle to launching the client’s online store. An off-the-shelf tax solution added cost and complexity without adequately supporting the brokerage’s catalog.
Solution
Custom Tax Solution
Toptal translated accounting requirements into product- and state-specific rules, then used PHP and Claude Code to build and test a custom tax router for the WordPress store.
Focused MVP Development
Toptal used WordPress and Elementor to build the e-commerce experience, prioritizing the functionality needed for launch while incorporating feedback from the owner’s operations and customer service teams.
Outcome
Online Sales Launched
The completed e-commerce store enabled the brokerage to begin generating online sales, expanding the business beyond the sales channels available when the engagement began.
Faster Path to Market
The custom tax solution avoided the complexity of adapting an off-the-shelf system, helping the client launch the MVP on schedule while keeping implementation costs under control.
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