Toptal boosts user retention by 20% for healthcare staffing app, growing revenue 12% in four months.
A healthcare staffing company partnered with Toptal to revamp its outdated mobile application, aiming to improve the UX and operational efficiency.
Client
A U.S.-based healthcare staffing firm providing nurses and allied-care personnel to hospitals and care facilities.
Employees
Revenue
Industry
Healthcare and Life SciencesDelivered Services
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The outdated app caused significant operational issues. Users experienced frustration due to the lack of single sign-on (SSO), leading to frequent login problems, while unreliable notifications and poor location tracking resulted in missed shifts and delayed clinician arrivals.
Solution
Streamlining User Access
Toptal integrated Okta as the SSO provider, reducing login frequency and significantly improving the UX by addressing previous frustrations with lengthy passwords.
Enhancing Notifications
Toptal implemented a reliable notification system using local scheduling and a robust location tracking feature. These improvements ensured users received timely alerts even when offline and enabled real-time tracking of clinicians.
Outcome
Increased User Retention
The introduction of SSO and reliable notifications resulted in a 20% increase in user retention within four months, boosting overall user satisfaction and engagement.
Enhanced Operational Efficiency
The company reduced clinician billing time from seven days to three, increasing revenue by 12% within four months while automating dispute resolution and streamlining operations.
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