Toptal leads website rebrand across 7 domains and 6 languages for leading HR tech firm.
A global HR technology company turned to Toptal to coordinate a high-stakes website rebrand spanning seven domains, six languages, and multiple stakeholder groups.
Client
A Germany-based HR technology company offering hiring, payroll, and people-management software.
Employees
Revenue
Industry
TechnologyDelivered Services
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Lacking centralized program management, the client risked delays and inconsistencies across domains due to conflicting priorities, fragmented communication, and unmanaged dependencies.
Solution
Cross-functional Coordination Strategy
Toptal supplied a seasoned program manager who unified engineering, design, content, localization, and SEO teams through structured triage, milestone planning, and dependency mapping.
Workflow Optimization Framework
Toptal implemented workback scheduling and Jira-based sprint planning to ensure timeline alignment, resource gap coverage, and transparent cross-team coordination during a tightly scoped relaunch.
Outcome
Successful Global Launch
The rebranded website launched on time across all domains and languages with zero critical issues, earning praise from leadership for its precision and clarity.
Scalable Marketing Platform
Early performance data showed redesigned pages outperformed reskinned ones, establishing a scalable and consistent digital foundation for global marketing campaigns.
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