Toptal redesigns UX for IT consulting firm to accelerate growth.
Toptal partnered with an IT consulting firm to overhaul its application’s UX, creating an intuitive design that aligned with business goals and accelerated its minimum viable product (MVP) launch.
Client
A US-based IT consulting firm providing digital transformation services and managed engineering teams.
Industry
TechnologyDelivered Services
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The IT consulting firm’s application lacked an intuitive UI, complicating interactions and delaying its MVP launch, particularly in the competitive Web3 and decentralized finance (DeFi) sectors.
Solution
User-centered Design
Toptal conducted stakeholder interviews and a heuristic analysis, identifying key pain points and designing improved interfaces in Figma that aligned with business goals.
Cohesive System
A cohesive design system was implemented using the Ant Design library, ensuring consistency across UI components. Agile methodologies fostered continuous feedback through daily standups.
Outcome
Increased Engagement
The redesign attracted potential investors, resulting in successful funding closure and a significant boost in user engagement and satisfaction.
Improved Market Position
The cohesive design system enhanced the firm’s position in the cryptocurrency and DeFi markets, laying a foundation for future growth and responsiveness to user needs.
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