Toptal redesigns language learning app, driving 3x subscriber growth and $42M in funding.
A fast-growing language learning company turned to Toptal to resolve usability issues, improve learner motivation, and elevate UX across global markets.
Client
A US-based language-learning startup using AI-driven conversation practice to teach English and other languages.
Industry
Educational ServicesDelivered Services
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Schedule a CallChallenge
Without a full-time designer, the team lacked clear UX direction, causing workflow delays and stalling expansion efforts in key regions.
Solution
Collaborative UX Overhaul
Toptal led rapid prototyping and iterative Figma design with A/B testing to improve usability, engagement, and brand cohesion across platforms.
Automated Content Pipeline
Toptal integrated AI-based tools to generate multilingual video lesson scripts, speeding production while maintaining instructional quality.
Outcome
Accelerated Global Growth
Enhanced UX and content delivery helped triple subscriptions, secure $42 million in funding, and achieve more than 20 million downloads across 40 countries.
Sustained User Engagement
The redesign boosted daily app usage and long-term retention, establishing the platform as a top-rated learning tool in multiple international markets.
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