Toptal improves creator marketplace and martech platform for digital agency.
A digital marketing agency partnered with Toptal to improve day-to-day project management and support the continued development of its creator marketplace and internal marketing technology platform.
Client
A US-based digital marketing agency running a creator marketplace and internal marketing technology platform.
Employees
Revenue
Industry
Marketing AgencyDelivered Services
Get a free consultation now
Schedule a CallChallenge
The company needed additional technical project management capacity to support its creator marketplace and internal marketing platform. With its product manager focused on strategy, the agency needed someone to translate priorities into actionable development work and manage day-to-day execution.
Solution
Bridging Strategy and Development
Toptal provided a technical project manager who created roadmaps, project plans, user stories, and design mock-ups while leading Agile meetings and coordinating development and data science teams.
Technical Platform Support
The project manager supported technical discussions, SQL reporting, and feature development for marketing spend analysis, forecasting, campaign automation, and an internal LLM-powered chatbot.
Outcome
Continuous Platform Improvements
Over the two-year engagement, the team released multiple features and improvements across the agency’s creator marketplace and internal marketing platform.
Greater Marketing Efficiency
Improvements to the internal platform reduced the overhead of accessing disparate marketing tools, helping the marketing team work more efficiently.
Get a free consultation now
Schedule a Call