Toptal guides media company in adopting Gen AI, delivering 20 innovation projects.

Toptal enabled a global media company to adopt Gen AI, identifying over 50 opportunities and transitioning 20 proof-of-concept projects to production.

Client

A global media and information organization operating across news, entertainment, business data, and consumer brands.

Employees

10,000+

Revenue

$12B

Industry

Media and Entertainment

Delivered Services

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Challenge

Facing disruption from AI, the company needed to quickly integrate Gen AI across its diverse portfolio to remain competitive in the media industry.

Solution

AI Opportunity Assessment

Toptal assessed the client’s AI readiness, conducting buy-versus-build analysis and identifying over 50 Gen AI opportunities across its portfolio.

Proofs of Concept to Production

Toptal developed 20 proof-of-concept experiments and transitioned successful ones into production, addressing data and organizational gaps.

Outcome

Innovative Gen AI Projects

Projects included automated product listings, a technician chatbot, and a secure in-house ChatGPT option, streamlining operations across the portfolio.

Ongoing AI Innovations

Toptal’s continued efforts ensured the client remained competitive, with ongoing innovations and enhanced web scraping tools for data extraction.

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Toptal allowed us to bring in expertise and outside experience that enables us to move quickly and confidently into generative AI.
Peter Goldstein
AI Executive Advisor

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