Leading media company partners with Toptal to enable self-serve data access and accelerate decision-making with Gen AI.

Toptal partnered with the media company to unlock data access for nontechnical users, resulting in a transferable solution that has been imported by three other business units.

Client

A global media and information organization operating across news, entertainment, business data, and consumer brands.

Employees

10K+

Revenue

$12B

Industry

Media and Entertainment

Delivered Services

Generative AI Services Data Engineering Services AI Development Services

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Challenge

A startup acquired by the client empowers financial institutions gain transparency into complex portfolios. Accessing the startup’s insights required SQL fluency, but the company wanted to remove this barrier by querying data using plain English.

Solution

Generative AI Meets Financial intelligence

In close collaboration with Toptal, the client brought in a senior engineer with expertise in large language models and advanced data systems. Together, they built an interface connecting the client’s database to generative AI, allowing users to ask complex portfolio questions in plain language.

Strong Accuracy in Customer Testing

When the client’s customer service team tested the tool, it delivered highly accurate results, demonstrating its potential to reduce technical support demands and empower data-driven decision-making.

Outcome

Complex Queries, Clear Results

By validating that the AI could match the accuracy of experienced data engineers, the team reduced manual query time and accelerated access to insights. Business users were able to get precise answers to complex data questions and automatically generate visualizations, improving decision speed.

Adoption and Impact

Built for scalability, the solution was quickly adopted by three additional business units, enabling consistent reporting and reducing dependency on technical teams. This early success improved operational efficiency, and demonstrated the potential for AI-driven analytics to streamline processes organization-wide.

Generative AI Services AI Development Services Artificial Intelligence Services NLP Services Prompt Engineering Services Data Integration Services Data Visualization Services Business Intelligence Services Data Analytics Services AI Design SQL Artificial Intelligence

This partnership exemplifies how Toptal helps clients move from vision to measurable impact. By enabling self-serve data access with Gen AI, we empowered nontechnical users to uncover insights instantly — and the resulting solution has now been replicated across three additional business units.
Mario Merlano
Senior Client Partner

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