Toptal helps e-commerce company simplify subscriptions with custom Shopify solution.
A natural products company struggling with subscription management partnered with Toptal to redesign its Shopify store and simplify monthly deliveries for customers.
Client
A UK-based oral care brand selling refillable toothpaste with compostable refills.
Revenue
Industry
Consumer Packaged GoodsDelivered Services
Get a free consultation now
Schedule a CallChallenge
The existing customer account experience lacked the flexibility to manage recurring orders through Recharge. The company wanted customers to receive all monthly subscriptions in one shipment, reducing shipping costs and environmental impact.
Solution
Custom Store Development
Toptal rebuilt the Shopify Plus store with updated account functionality and a Ruby on Rails middleware application to manage custom workflows.
Consolidated Subscription Orders
Using Shopify webhooks and Recharge, Toptal created logic to automatically group recurring orders for delivery on a single day each month.
Outcome
Rapid Store Delivery
The custom subscription solution was implemented in just three weeks, earning praise from the client for its speed and quality.
Simplified Subscription Management
Customers gained the ability to consolidate monthly deliveries, helping them qualify for free shipping and reducing the need for separate shipments.
Get a free consultation now
Schedule a Call