Toptal establishes custom membership solutions for news publishing company.
Toptal transitioned a news publishing company to WordPress, implementing custom membership features and donation capabilities that exceeded expectations upon launch.
Client
A US-based digital media company offering advanced membership and audience-support capabilities.
Revenue
Industry
Media and EntertainmentDelivered Services
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Schedule a CallChallenge
The company’s existing CMS lacked essential features for a membership model, including custom donation capabilities and tailored membership rules, hindering its business objectives.
Solution
WordPress Migration
Toptal transitioned the company from its CMS to WordPress, configuring essential plugins and custom integrations for membership and donations.
Custom Plugin Development
Using an Agile approach, Toptal customized plugins, developed multi-step registration forms, and integrated social login and content delivery features.
Outcome
Immediate Launch Success
The new platform saw thousands of donations and hundreds of paid memberships on launch day, surpassing initial expectations.
Scalable Platform Architecture
The robust architecture, with customized features and secure donation capabilities, positioned the company for sustained growth and user engagement.
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