Toptal transforms sales collateral for more effective trade show engagement.
A security technology company partnered with Toptal to redesign its sales and product brochures, turning dense information into concise, visually engaging materials built for fast-paced trade fairs and exhibitions.
Client
A UAE-based AI security technology company delivering computer vision and analytics solutions for enterprises.
Employees
Revenue
Industry
TechnologyDelivered Services
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The client’s existing brochures were text-heavy and struggled to communicate key product and service information effectively. The sales team needed materials that prospective customers could quickly understand in busy trade show environments.
Solution
Improved Sales Collateral
Toptal redesigned the brochures in Adobe Creative Cloud, transforming complex product and service information into concise visuals and infographics that conveyed key messages at a glance.
Consistent Visual Identity
Toptal developed a modular design system that could be applied across multiple sales and marketing documents, creating a consistent visual identity and functional approach.
Outcome
Enhanced Engagement
The redesigned brochures made key information easier to understand, giving the sales team more effective materials for engaging prospective customers at trade shows and exhibitions.
Scalable Brand Consistency
The modular system established a reusable framework for future documents, helping the client maintain consistent branding and visual communication across its sales collateral.
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