GM, Marketing Agency

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

Previously At

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Marketing Agency/

Brand Marketing/

Brand Identity Services

Brand Identity Services –
Build a Brand That Resonates
With Customers

Differentiate your brand and build trust, loyalty, and recognition with Toptal’s Brand Identity Services. Our team will help you develop a cohesive brand identity that aligns with your business goals and resonates with your target audience.

Get a Free Consultation Now

Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Brand Identity Services

Elevate your brand with our expert brand identity services. We specialize in brand strategy, visual design, logo development, and messaging to create a cohesive, impactful identity.

Custom Brand Strategy

Develop a custom brand strategy that defines your positioning, messaging, and long-term vision.

Corporate Branding Solutions

Build a strong corporate brand that resonates with your target audience and fosters brand equity.

Visual Identity Design

Create a cohesive visual identity that includes logos, color schemes, typography, and imagery.

Brand Messaging Development

Establish clear, powerful messaging that communicates your brand’s value, mission, and voice.

Rebranding Services

Transform your brand with strategic rebranding services that reflect evolving goals and market dynamics.

Brand Guidelines Creation

Ensure consistency across all touchpoints with detailed brand guidelines covering design and communication standards.

Brand Differentiation Strategy

Position your brand as unique with a tailored strategy that emphasizes key strengths and differentiators.

Digital Branding and Assets

Strengthen your online presence with digital branding assets that enhance brand perception across platforms.

Logo Design and Development

Craft a distinctive logo that aligns with your brand’s values, visual identity, and market positioning.

Brand Voice Development

Cultivate a consistent and recognizable brand voice that aligns with your brand’s identity and speaks to your audience.

Identity Refresh

Update your existing brand identity with modern design elements and messaging for renewed relevance and engagement.

Brand Positioning Framework

Develop a structured framework that clearly defines your brand’s unique position in the market and how it aligns with audience needs.

Looking for guidance about the perfect brand identity service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Brand Identity Services

Our brand identity experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Deploy

Get a Free Consultation Now

Chris Krohn

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

Brand Identity Solutions That Deliver Value

Toptal delivers leading brand identity services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM, Marketing Agency

Delivery Manager

Brand Strategist

Brand Development Expert

Content Marketing Expert

Creative Director

Brand Marketing Strategist

Marketing Designer

Chris Krohn

GM, Marketing Agency

Previously at

Experience

30+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

David Bailey

Verified Expert in Marketing

28+ Years

of Experience

Brand Strategist

David has a rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.

Previously at

Rebecca Berkowitz

Verified Expert in Marketing

10+ Years

of Experience

Brand Development Expert

Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Veronica Wolf

Verified Expert in Marketing

18+ Years

of Experience

Content Marketing Expert

Veronica is an award-winning content marketing expert with more than 18 years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.

Previously at

Daniel Hernandez

Verified Expert in Design

19+ Years

of Experience

Creative Director

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.

Previously at

Brion Roberto

Verified Expert in Marketing

24+ Years

of Experience

Brand Marketing Strategist

A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

Charles Matthew Atos

Verified Expert in Design

10+ Years

of Experience

Marketing Designer

Charles is an expert brand strategist, product designer, and art director with more than 10 years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful branding identity process, visual direction, and UI/UX design.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Brand Marketing Strategist

Brand Marketing Manager

Copywriter

Graphic Designer

Brand Marketing Strategist

Visual Designer

Brand Marketing Strategist

Content Strategist

Branding Expert

Verified Expert in Marketing

13+ Years

of Experience

Brand Marketing Strategist

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to project execution. She has a background in strategy, visual design, and marketing, and can devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Brand Marketing Manager

Rachel is a seasoned brand marketing professional with over a decade of experience navigating the tech, eCommerce, retail, and consumer packaged goods sectors. She has led insights, strategy, development, and execution of marketing campaigns for brands and products within B2B and B2C national and global organizations, focusing on delivering exceptional results that drive growth and long-term success by addressing the dynamic needs of consumers.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Copywriter

Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.

Previously at

Verified Expert in Design

12+ Years

of Experience

Graphic Designer

Silvana is a graphic designer with expertise in process management, from conceptualization to delivery. At Sony Pictures Colombia, she demonstrated her ability to manage branding processes, leading a social media contest for Hotel Transylvania 3 and focusing on creating visual brand identity that engages and inspires.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Brand Marketing Strategist

Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.

Previously at

Verified Expert in Design

13+ Years

of Experience

Visual Designer

A visual designer, Lucía has spent the last 13 years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Brand Marketing Strategist

Robert is a global digital marketing and eCommerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay eCommerce business at 14 years old, he has focused on digital and brand marketing for 20+ years. Robert has lived and worked in Asia for ten years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Content Strategist

Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communications, marketing consulting, strategy design, ad campaign creation, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes, and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Branding Expert

Francesco is a marketing expert who led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, account-based, and product marketing expertise to drive growth and create strong brands.

Previously at

Get a Free Consultation Now Explore Managed Delivery

Discover the right brand identity services for your needs

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy globally from the Toptal network.

Ginni Media up-levels its brand identity while preserving its unique vibe.

Ginni Media is a fully remote creative company, with team members spread across 14 countries and six continents. They produce audio for entrepreneurs, brand authorities, and global clients such as Siemens, Allure, and Architectural Digest.

Challenge: Ginni Media needed a refreshed brand identity that matched its unique voice and showcased its inclusive values.

Solution: Combining artistry and technology, the Toptal team delivered a new brand identity that reflects the inclusive and diverse Ginni Media mindset.

I think the thing about Toptal is—like the name—it’s top talent, and that’s the kind of talent that I want to recruit as well.

Ginni Saraswati

Founder and CEO, Ginni Media

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Brand Marketing Field

Read the latest articles and resources to keep you current on emerging trends in brand strategy, visual identity design, brand messaging, and more.

Rebrand Case Study: More Than Just a New Logo

Wise design decisions help companies reintroduce themselves through their visual identity. Follow along as a Toptal designer describes the thinking behind a logo redesign that led to a full-scale rebrand.

Rehan Saiyed

Verified Expert in Design

Rehan is a multidisciplinary designer who specializes in branding, UX, and customer experience design. Past clients include Target, Volkswagen, and the Commercial Bank of Qatar. He’s won more than 45 awards, and his work has appeared in international design publications.

Expertise

Rebranding

Previously at