Toptal boosts e-commerce sales for sleep supplement company.

The expanding business aimed to enhance online sales through a subscription-based website. Toptal designed, developed, and optimized the platform.

Client

A U.S.-based direct-to-consumer brand selling sleep and wellness supplements via subscription.

Industry

Consumer Products and Services

Delivered Services

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Challenge

The company lacked the technical expertise to launch its e-commerce store and implement a monthly subscription system to support continued growth.

Solution

Tailored Subscription Integration

Toptal integrated a third-party subscription service into the Shopify store, customizing it to align with the store’s branding and business model.

Comprehensive Product Testing

Toptal optimized the product setup and conducted thorough testing to ensure seamless product subscriptions, enhancing the overall UX and reliability.

Outcome

Increased Sales and Revenue

The integration enabled recurring product delivery options which helped to achieve a 60% increase in recurring orders and a 72% of increase in overall sales.

Enhanced Customer Retention

Optimization efforts led to a notable rise in recurring orders, resulting in high client satisfaction and customer loyalty.

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