Toptal cuts resource usage by 40% for leading global social media platform.

A major social media platform facing data management inefficiencies partnered with Toptal, leading to optimized processes that reduced resource usage and significantly improved the accuracy of video metrics reporting.

Client

A global online discussion platform connecting millions across thousands of interest-based communities.

Employees

1,800+

Revenue

$880M

Industry

Media and Entertainment

Delivered Services

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Challenge

The platform’s redundant data tables caused inefficiencies, straining resources and hindering accurate video metrics reporting.

Solution

Comprehensive Data Restructuring

Toptal restructured the data tables responsible for video metrics reporting, leveraging Google BigQuery and Apache Airflow to eliminate redundancies and optimize data flows.

Optimized Reporting Efficiency

The team streamlined table designs and queries to ensure accurate metrics, simplifying recalibration processes and boosting overall reporting efficiency.

Outcome

Significant Resource Optimization

Toptal’s solutions resulted in a 30%-40% reduction in resource usage, improving operational efficiency and freeing up system capacity for other critical tasks, while ensuring smoother video performance metrics reporting.

Enhanced Reporting Accuracy

By optimizing data flows and recalibrating metrics, Toptal enhanced the accuracy of video performance reports, providing the platform’s analytics team with reliable, real-time insights for better decision-making.

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