A large equipment manufacturer launches tools to help it’s dealerships increase sales
A Fortune 100 company needed Toptal’s specialized lean UX and development skills to create Value Selling Tools that help position their machines as the right tool for the job, not just the right tool on the lot, with a compelling ROI for customers.
Client
A Fortune 100 global manufacturer of construction equipment supporting customers through a worldwide dealer network.
Industry
IndustrialsDelivered Services
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A Fortune 100 company needed Toptal’s specialized lean UX and development skills to create Value Selling Tools that help position their machines as the right tool for the job, not just the right tool on the lot, with a compelling ROI for customers.
Solution
The team designed and developed web applications that help dealers determine customers’ specific needs. These apps use job requirements to recommend equipment with the right specifications, on both a cost and functionality basis.
Outcome
Heavy equipment often represents a significant financial investment, but these tools select equipment that ensures cost savings in the long run. Since rollout, the tools are being scaled across multiple product lines and have increased sales by as much as 30% at some dealers.
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