Toptal helps conversational software company scale sales materials with reusable templates.
A conversational software company partnered with Toptal to replace inconsistent, ad hoc sales collateral with a reusable design system that helped its team produce polished materials for university prospects more efficiently.
Client
A Belgium-based conversational software company selling communication tools to colleges and universities.
Employees
Revenue
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
As outreach to colleges and universities grew, the company’s sales and leadership teams needed more pitch decks, RFP responses, and marketing collateral than they could produce effectively without an in-house designer. Team members were building materials between sales calls, resulting in inconsistent branding and taking time away from prospect conversations.
Solution
Reusable Sales Templates
Toptal established a consistent visual system, then built reusable Google Slides and PowerPoint templates with layouts for sales needs ranging from product demonstrations to pricing and case studies.
On-demand Collateral Design
Using InDesign, Illustrator, and Photoshop, the designer also produced e-books, one-pagers, brochures, and infographics, with a rapid review process keeping requests moving as sales needs arose.
Outcome
Consistent Sales Experience
Pitch decks, RFP responses, e-books, and one-pagers adopted a cohesive visual identity, giving the company a more polished and consistent presence across its outreach to university buyers.
More Selling Time
Reusable templates let sales teams assemble initial decks and proposals themselves before handing them off for final polish, reducing time spent building materials from scratch and keeping their focus on prospect conversations.
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