Toptal boosts conversion rates by 200%, driving record sales for solar solutions marketplace.
An early-stage renewable energy startup struggled with user flow and system architecture, leading to stagnant conversion rates. Toptal provided expertise to enhance the platform, resulting in substantial growth.
Client
A South Africa-based renewable energy startup operating a solar solutions marketplace for homes and businesses.
Employees
Revenue
Industry
EnergyDelivered Services
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Schedule a CallChallenge
The startup faced pressure to improve user journeys during a critical growth phase, with poor platform design causing confusion and stagnation, reflected in a low 25% conversion rate.
Solution
Agile Transformation
Toptal implemented Agile methodologies with one-week sprint cycles, rapidly redesigning architecture and user flow to enhance scalability and performance.
Data-driven Decisions
Using A/B testing via LaunchDarkly, Toptal validated enhancements by analyzing feature responses across different user segments, ensuring effective changes.
Outcome
Remarkable Growth
The conversion rate increased from 25% to 75%, leading to record-breaking quarterly sales and significant revenue growth.
Market Leadership
The startups formed stronger partnerships with major financial institutions and emerged as the leading solar marketplace in South Africa.
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