Toptal product manager pivots an 8-month effort to serve a new market in just 7 weeks.
The networking startup needed support to both identify and build a reimagined product.
Client
A US-based digital marketing agency specializing in SEO, paid media, and analytics-driven growth strategies.
Employees
Industry
ConstructionDelivered Services
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Schedule a CallChallenge
An increasingly online workforce has changed the face of professional networking. A small networking startup was poised to launch a platform helping professionals navigate this new landscape, but KPI integration with other sites rendered their initial concept unfeasible, and attempts to pivot lacked direction and clarity.
Solution
Sourcing skilled specialists
After eight months of start-and-stop efforts to define and build their product, the startup worked with Toptal to bring on a product-focused project manager with over a decade of experience, as well as a skilled developer, within a week.
Defining a new product-market fit
Taking a development approach centered on product, the team worked closely with the owner to isolate a new product concept, define product-market fit, and deliver a reimagined, working iteration in just six weeks.
Outcome
From ideation to full launch in seven weeks
Toptal’s team developed a first-of-its-kind product serving a previously unaddressed market niche: a networking platform designed to help educational institutions source new board members.
Laying the groundwork for success
Through ownership coaching and networking assistance, Toptal empowered the owner-operator to secure a school board client. The networking startup now has a replicable process in place and plans to pursue further prospects in the coming year.
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