Toptal accelerates website content creation by 60% for telecom company with reusable templates.
A global telecommunications company partnered with Toptal to standardize its corporate website experience and streamline content creation across its business units.
Client
A Finland-based global telecommunications equipment and network technology company.
Employees
Revenue
Industry
Communication, Media and EntertainmentDelivered Services
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The company’s corporate website lacked consistent design standards, with individual teams creating pages independently. The fragmented experience confused visitors and made content creation unnecessarily time-consuming.
Solution
Modular Template Development
Toptal developed reusable page templates with configurable components for different business units, providing detailed usage guidelines that allowed content teams to assemble pages without designing layouts from scratch.
Website Design Standardization
After piloting two templates for the company’s research division, the designer analyzed website performance, secured approval for broader implementation, and updated the design system to establish consistent standards across departments.
Outcome
Accelerated Content Production
The modular templates reduced content creation time by 60%, allowing teams to concentrate on content validation while earning positive feedback from stakeholders for their speed and ease of use.
Improved Website Consistency
Standardized layouts eliminated the inconsistent designs that had confused visitors, creating a cohesive experience across business units and contributing to longer engagement with the company’s website content.
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