Toptal helps travel company improve booking conversions by 30% with real-time availability tools.
A travel booking company turned to Toptal to modernize its website and advertising workflows with tools that ensured accurate hotel availability and reliable customer engagement.
Client
A US-based travel technology company offering booking and reservation tools for travel agencies and operators.
Revenue
Industry
Consumer ServicesDelivered Services
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Schedule a CallChallenge
The company struggled to keep hotel availability updated on its site, leading to outdated Google Ads, poor customer engagement, and no feedback loop for understanding ad performance.
Solution
Real-time Availability Integration
Toptal built an availability tool that automatically synchronized hotel booking data with Google Ads, ensuring customers would only see up-to-date, bookable listings.
Systematic Error Tracking
Toptal implemented a tracking system to log 404 errors and unavailable hotel listings, enabling continuous analysis of ad performance and informed adjustments to campaigns.
Outcome
Accurate Ad Delivery
With real-time availability integrated, customers saw only valid hotel options in ads, boosting engagement and reducing wasted clicks.
Sales and Efficiency Gains
Tracking unavailable listings allowed the company to pause underperforming ads, increase booking efficiency, and drive a 30% improvement in booking conversions.
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