Toptal revolutionizes home renovation with seamless app design.
Toptal partnered with a corporate venture company to develop a Saudi-based home renovation app that connects homeowners with trusted service providers, addressing key challenges in the industry.
Client
A Switzerland-based corporate venture builder creating and scaling new digital businesses.
Employees
Revenue
Industry
Business ServicesDelivered Services
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Schedule a CallChallenge
The home renovation industry in Saudi Arabia faced challenges with finding trustworthy professionals, QA, and communication, leading to low conversion rates and high costs per lead.
Solution
Agile Development Approach
Toptal implemented an Agile methodology, breaking down the project into manageable sprints, which allowed for continuous platform improvement through regular testing, feedback, and quick adaptations.
Trust-centric Design
Toptal designed a robust vetting system for service providers, informed by comprehensive research, to build user trust and confidence. The platform was also optimized for mobile, ensuring a seamless experience for the predominantly mobile user base.
Outcome
Increased Conversion Rate
The platform’s conversion rate saw a significant improvement from the initial 6.3%, driven by enhanced user trust and a better mobile experience, which facilitated successful connections between homeowners and trusted service providers.
Reduced Costs per Lead
The improvements in user acquisition efficiency and platform trust led to a significant reduction in cost per lead, allowing the platform to operate more effectively within its marketing budget and fostering a thriving business model.
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