Design Process

A logo redesign without controversy is like a workout with no sweat. It’s possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

While MVP methodology has been hailed by many as the “best” way to get a product to market quickly, there’s also been pushback—which is where the concept of a Minimum Valuable Product comes in.

The design diva is a disruptive personality type and a destructive force on a design team. How do we deal with this personality trait, and more importantly, how do we avoid becoming one ourselves?

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.