20 Testimonial Pages to Inspire Future Customers

The happy customer, an often untapped marketing asset, can play a powerful role in the success of a business.

Quite simply, user reviews increase conversions. In fact, 61 percent of customers read online reviews before making a purchase decision.

Using customer reviews or testimonials on your website is a wise way to convert visitors into customers. Testimonials are effective because they establish trust, encouraging visitors to buy, subscribe, or take whatever action you are after.

The question then is: How can testimonials be most effectively displayed on your website? To help you answer this question, we’ve curated some of the best testimonial page layouts from around the web.

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Further reading on the Toptal Design Blog:

• eCommerce UX – An Overview of Best Practices (with Infographic)
• The Importance of Human-Centered Design in Product Design
• The Best UX Designer Portfolios – Inspiring Case Studies and Examples
• Heuristic Principles for Mobile Interfaces
• Anticipatory Design: How to Create Magical User Experiences