The happy customer, an often untapped marketing asset, can play a powerful role in the success of a business.
Quite simply, user reviews increase conversions. In fact, 61 percent of customers read online reviews before making a purchase decision.
Using customer reviews or testimonials on your website is a wise way to convert visitors into customers. Testimonials are effective because they establish trust, encouraging visitors to buy, subscribe, or take whatever action you are after.
The question then is: How can testimonials be most effectively displayed on your website? To help you answer this question, we’ve curated some of the best testimonial page layouts from around the web.