User testing, often confused with usability testing, is an overarching term which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.
eCommerce sites and apps that are not mindful of mobile eCommerce best practices will be left in the dust and stand to lose billions. But successful mobile eCommerce experiences can be achieved by following these mobile eCommerce UX design best practices (with infographic).
74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to eCommerce UX, shoppers still tend to be considered last.