UX

User testing, often confused with usability testing, is an overarching term which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.

What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?

Since its introduction in 2017, Adobe XD has matured when compared to its rival, Sketch. Looking at Adobe XD vs Sketch, is it time for a change?

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

Design thinking has become both a buzzword and a useful business tool. It has been hailed as revolutionary while also called a failed experiment as evidenced by increasing criticism.

eCommerce sites and apps that are not mindful of mobile eCommerce best practices will be left in the dust and stand to lose billions. But successful mobile eCommerce experiences can be achieved by following these mobile eCommerce UX design best practices (with infographic).

74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to eCommerce UX, shoppers still tend to be considered last.

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.