Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Influencing the Influencers: Analyst Firms

No technology company, whether early-stage or well-established, can escape noticing the immense impact analyst firms have on both customers and market. Influencing the influencers is part of a product management strategy.

12 minute readContinue Reading
Pete Privateer

Pete Privateer

Pete is a veteran product management professional who has taken four companies from startups to successful exits, including two IPOs.

Inside the Realm of Tech Influencers

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

9 minute readContinue Reading
Pete Privateer

Pete Privateer

Pete is a veteran product management professional who has taken four companies from startups to successful exits, including two IPOs.

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Agile Hardware With Embedded Software Development

Agile has taken the world of software development by storm and has now started to creep into the hardware space. However, less flexibility, more certification requirements, longer development times, and other challenges require a managed agility approach to being successful in managing hardware products.

9 minute readContinue Reading
Cristian Ureche

Cristian Ureche

Cristian holds a BSc in electronics and telecommunications and has worked in senior positions on hardware products for the last 10 years.

Product Management Empowered by the Entrepreneurial Mindset

Successful product managers channel their inner entrepreneur to deliver outstanding products. Sometimes referred to as mini-CEOs, product managers can learn valuable lessons from entrepreneurship.

8 minute readContinue Reading
Steve Pomroy

Steve Pomroy

With 22+ years as an entrepreneur, Steve combines business & technical excellence to create winning solutions for pressing customer problems.

Crafting a Strong Product Business Case

More than half of IT projects and products fail. The biggest causes of these failures are resource misallocation and misalignment with business goals. Expertly crafted product business cases can help to mitigate both of these problems.

8 minute readContinue Reading
Greg Prickril

Greg Prickril

Greg is a product strategy consultant and trainer with 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP.

Align Your Tech and Product Teams with the Technology Product Canvas

Miscommunication between product and tech teams is probably one of the biggest sources of resource waste in software development. The Technology Product Canvas helps product managers align their product roadmap with technical requirements and capabilities.

10 minute readContinue Reading
Prem Sundaram

Prem Sundaram

Prem is a visionary product development consultant. He advises companies all over the world in many industries including software, finance, and sustainability.

How to Effectively Quantify Product Value: A Guide for Product Managers

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

8 minute readContinue Reading
Laurie Harvey

Laurie Harvey

Laurie turns ideas into results. She creates multi-million-dollar businesses in secure network and cloud service delivery.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
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Previously At

Microsoft

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