Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

How to Conduct Remote User Interviews

Remote user interviews can be more informative than face-to-face meetings. Follow this four-step method to conduct effective remote user interviews that lead to valuable user research insights.

8 minute readContinue Reading
Tom Uhlhorn

Tom Uhlhorn

Tom has experience in building products and brands from ideation through market launch and leadership.

Suddenly Remote: Product Managers in Transition

There are numerous product manager challenges in the shift to remote. Experienced remote product managers share their best practices on how leaders make the most of remote working.

12 minute readContinue Reading
Egle Merkyte

Egle Merkyte

Egle is a professional product manager with a background in international media.

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Mastering Disruption: The Art of Agile Complexity

Incremental improvement is no longer enough to deal with the complex problems facing the world today. Companies that master Agile complexity will unleash a new wave of disruptive innovation.

9 minute readContinue Reading
Dan McClure

Dan McClure

Dan has advised global commercial firms, public sector agencies, and international nonprofits to imagine and execute Agile systems-level innovation.

Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

10 minute readContinue Reading
Harish Natarahjan

Harish Natarahjan

With two decades of technology expertise, Harish specializes in product-market fit, new business models, product strategy, and ROI-driven roadmaps.

Why Market Share Is Important: Because Bigger Is Better Than Better

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

8 minute readContinue Reading
Eric Nowak

Eric Nowak

A former software engineer and analytics expert, Eric built a $1.2 billion network and security business from scratch.

The Challenges of Initial Market Entry

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face the challenges of entering a new market.

12 minute readContinue Reading
Allan Milne Lees

Allan Milne Lees

Allan has over 25 years of experience in financial services, pharma, cyber-security, telecommunications, mobile apps, and biotech.

Shipping Your Product in Iterations: A Guide to Hypothesis Testing

Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.

7 minute readContinue Reading
Kumara Raghavendra

Kumara Raghavendra

Kumara has successfully delivered high-impact products in various industries ranging from eCommerce, healthcare, travel, and ride-hailing.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
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Previously At

Microsoft

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