
Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.
Read MoreGM, Marketing Agency
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.
Previously Managed Client
Experience
10+ Years
21+ Years
of Experience
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
Previously at
29+ Years
of Experience
Daniel is a seasoned media relations expert, digital marketing strategist, and data analyst with a proven impact on business ROI. Skilled at leveraging market research and analytics, he delivers actionable insights aligned with marketing goals. Daniel has secured prime media placements, built influential relationships with top-tier outlets, and crafted messaging that drives awareness, audience engagement, and measurable results.
Previously at
13+ Years
of Experience
Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, P&G and Target). Margaret's passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.
Previously at
8+ Years
of Experience
Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.
Previously at
30+ Years
of Experience
Kristin is a media strategy and marketing expert with nearly three decades of experience driving impactful campaigns and brand transformations. At IKEA, she orchestrated the groundbreaking Airbnb collaboration, achieving a 22.75% increase in store visits and a global media reach of 800 million. Kristin also spearheaded Temple & Webster's first brand marketing function, delivering campaigns that boosted direct search traffic by more than 50% year-over-year. Her expertise in aligning media strategies with business goals ensures measurable results, enhanced visibility, and meaningful audience engagement.
Previously at
7+ Years
of Experience
Sofia is a marketing and communications expert with seven years of experience crafting brand and content strategies for TravelPerk, IE University, and JTI. She specializes in building thought leadership strategies to position companies as leading experts in their fields and integrating that into a cohesive marketing communications strategy. Sofia is skilled with generative AI technologies for content creation and is proficient in a full suite of marketing tools, thriving in creative environments.
Previously at
12+ Years
of Experience
Nicole, a seasoned PR and digital marketer from the US, now in Como, Italy, brings over 12 years of experience in marketing, management, and content strategy. Partnering with top international brands and startups, she's achieved milestones such as 2,000% organic social media growth and a 300% sales increase through innovative marketing strategies. Nicole's adept project management and collaborative approach have propelled businesses globally, driving transformative growth.
Previously at
9+ Years
of Experience
Madison Gonzales-Zraick is a media relations consultant with a decade of experience leading impactful campaigns. At MemorialCare, she managed media events, securing coverage that reached more than 900,000 viewers. Madison also oversaw a team producing more than 65 media and communications pieces monthly. With expertise in PR, crisis communication, and digital marketing, she helps organizations enhance visibility, engage audiences, and achieve measurable outcomes.
Previously at
26+ Years
of Experience
Howard is a marketing expert whose approach involves analyzing diverse data and collaborating across teams to craft innovative brand and communication strategies. With a media strategy and communications background, he has overcome marketing challenges for numerous brands. Significantly, Howard launched and evolved the Russell Hobbs brand into one of the most sought-after brands—boosting brand awareness by 30% and market share by 14%—and reinforced its position through sponsorship.
Previously at
25+ Years
of Experience
Cari is a content marketing and editorial expert. Her work has appeared in magazines like Cosmopolitan, Weight Watchers, Health, Real Simple, Better Homes & Gardens, The Knot, The New York Post, and Shape. A former senior editor at Redbook and Woman's Day, she loves creating content and marketing strategies in the lifestyle space, focusing on health, wellness, beauty, travel, and home. Cari is adept at weaving narrative and strategy to bring a unique depth to brands and engage audiences.
Previously at
18+ Years
of Experience
Veronica is an award-winning content marketing expert with 18+ years of experience creating narratives for brands, subject-matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
Previously at
18+ Years
of Experience
Amy is a journalist with two decades of experience creating content for consumer audiences. Having written and edited for Wirecutter, Reviewed.com, and Good Housekeeping, her focus has been on product reviews, affiliate-optimized shopping content, and detailed research into how consumers make purchase decisions. Amy is accomplished in nearly every product category, with unique expertise in lifestyle, health and fitness, home and garden, and beauty and fashion.
Previously at
9+ Years
of Experience
Andre is a digital performance marketer and project manager with nine years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestle Purina, HubSpot, and Acorns, where he has managed full-project lifecycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.
Previously at
26+ Years
of Experience
Sang is a marketing expert with a proven track record across multiple fields, including technical writing, copywriting, and fiction, enabled by his ability to adapt to different writing styles and tones. He's a self-motivated, results-driven, and detail-oriented professional who strives to provide consistent work and meet all deadlines and project requirements. As a copywriter for IBM Korea's consulting team, he developed collateral for Samsung's initial foray into the B2B market.
Previously at
14+ Years
of Experience
Blake is a dynamic strategist with more than 14 years of digital marketing experience that includes roles at Google, an Inc. 5000 Fastest-growing Startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and delivering updates on social media algorithms and content.
Previously at
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Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
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Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.
Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal WordPress developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.
Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.
Ginni Saraswati
Founder and CEO, Ginni Media
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Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.
Read MoreChristopher Holloway
Toptal Research
In-depth analysis and industry-leading thought leadership from a panel of Toptal researchers and subject matter experts.
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