Chris Krohn
Chris Krohn

GM, Marketing Agency

30 Years of Experience
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Reputation Management Services

Reputation Management Services – Protect and Elevate Your Brand

Strengthen public perception of your brand with Toptal’s Reputation Management Services. Our consultants create tailored communication strategies that build stakeholder trust, protect credibility, and establish a positive brand narrative that resonates with your most important audiences.
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Clients Served
25,000+
Total Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Reputation Management Services

Protect and strengthen your brand with Toptal’s Reputation Management Services. From monitoring your online presence to managing reviews and responding to crises, our tailored strategies help you build trust, enhance public perception, and drive lasting business impact.

Corporate Reputation Management

Safeguard your company’s public image and build a positive brand reputation across channels and platforms.

Online Review Management

Strengthen public perception by responding promptly to online customer reviews, boosting star ratings, and building trust.

Crisis Communication Management

Address negative reviews, damaging content, and online backlash quickly with a resilient and proactive reputation management strategy.

Reputation Recovery and Repair

Mitigate the impact of negative reviews and social media backlash with proven reputation management strategies that rebuild trust.

Search Engine Reputation Management

Promote positive content and suppress harmful results to shape your online image in search results.

Reputation Monitoring and Insights

Track customer feedback, sentiment, and brand mentions across digital channels for timely, data-driven intelligence to inform strategic decision-making.

Multichannel Reputation Strategy

Develop a unified reputation management strategy that strengthens your brand across review platforms, social media, and search engine results.

AI-powered Sentiment Analysis

Leverage reputation management software to detect negative feedback, emerging trends, and positive review patterns.

Brand Sentiment Benchmarking

Use sentiment analysis to inform strategic decision-making and compare your reputation with that of competitors.

Thought Leadership and Content Strategy

Publish authoritative blog posts and articles that highlight expertise, establish credibility, and build trust.

Executive and Leadership Positioning

Shape and protect public perception of your leadership through curated content, authoritative profiles, and targeted reputation repair.

Media Monitoring and Industry Trends

Stay ahead of public sentiment, competitor activity, and changes in your digital presence across major platforms.

Looking for guidance about the perfect reputation management service for your needs?

Get a Free Consultation Now
PARTNERSHIP THAT WORKS

How We Deliver Reputation Management Services

Our reputation management experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.
2

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.
3

Develop

We will create your unique project timeline, process, and first drafts, whether you’re crafting your reputation management strategy or responding to a crisis.
4

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Chris Krohn
Chris Krohn
GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
Reputation Management Solutions That Deliver Value
Toptal delivers leading reputation management through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements
GM, Marketing Agency's avatar
GM, Marketing Agency
Delivery Manager's avatar
Delivery Manager
Reputation Manager's avatar
Reputation Manager
Media Relations Expert's avatar
Media Relations Expert
Communications Expert's avatar
Communications Expert
Social Media Expert's avatar
Social Media Expert
Media Strategist's avatar
Media Strategist
PR Expert's avatar
PR Expert
Chris Krohn
Chris Krohn
Toptal Logo

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Brad DeFrank
Brad DeFrank
Toptal Logo

Delivery Manager

Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.

Previously Managed Client

Experience

10+ Years

Jennifer Rustigian
Jennifer Rustigian
Verified Expert in Marketing
Experience Icon

21+ Years

of Experience

Reputation Manager

Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.

Previously at

Daniel McKean
Daniel McKean
Verified Expert in Marketing
Experience Icon

29+ Years

of Experience

Media Relations Expert

Daniel is a seasoned media relations expert, digital marketing strategist, and data analyst with a proven impact on business ROI. Skilled at leveraging market research and analytics, he delivers actionable insights aligned with marketing goals. Daniel has secured prime media placements, built influential relationships with top-tier outlets, and crafted messaging that drives awareness, audience engagement, and measurable results.

Previously at

Margaret Chen
Margaret Chen
Verified Expert in Marketing
Experience Icon

13+ Years

of Experience

Communications Expert

Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, P&G and Target). Margaret's passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.

Previously at

Cheryl Da Silva
Cheryl Da Silva
Verified Expert in Marketing
Experience Icon

8+ Years

of Experience

Social Media Expert

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Google
Kristin Bengtsson
Kristin Bengtsson
Verified Expert in Marketing
Experience Icon

30+ Years

of Experience

Media Strategist

Kristin is a media strategy and marketing expert with nearly three decades of experience driving impactful campaigns and brand transformations. At IKEA, she orchestrated the groundbreaking Airbnb collaboration, achieving a 22.75% increase in store visits and a global media reach of 800 million. Kristin also spearheaded Temple & Webster's first brand marketing function, delivering campaigns that boosted direct search traffic by more than 50% year-over-year. Her expertise in aligning media strategies with business goals ensures measurable results, enhanced visibility, and meaningful audience engagement.

Previously at

IKEA
Sofia Bogunovic
Sofia Bogunovic
Verified Expert in Marketing
Experience Icon

7+ Years

of Experience

PR Expert

Sofia is a marketing and communications expert with seven years of experience crafting brand and content strategies for TravelPerk, IE University, and JTI. She specializes in building thought leadership strategies to position companies as leading experts in their fields and integrating that into a cohesive marketing communications strategy. Sofia is skilled with generative AI technologies for content creation and is proficient in a full suite of marketing tools, thriving in creative environments.

Previously at

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Reputation Management Services Field

Read the latest articles and resources to keep you current on emerging trends in the strategic communications, reputation management, brand storytelling, and more.

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Jeannine Betts

Jeannine Betts

Verified Expert in Marketing
13 Years of Experience
Jeannine is a marketing expert with a rich sales and digital marketing background. She has more than a decade of experience driving leads and business growth at international software companies, including OpenText, UKG, and Cornerstone OnDemand.

Previously at

UKGOpenText

Looking for guidance about the perfect reputation management service for your needs?

Get a Free Consultation Now